Best-in-class subscriptions,
built for pet brands.
Per-pet profiles, portion-based reorder predictions, and a self-service customer portal — at a flat monthly price, so your auto-ship grows your margin instead of taxing it.
Your subscription revenue is yours. We don't take a cut.
Built for pets, not bolted on
Generic subscription apps can't model pets. Plooka can.
Per-pet profiles
Name, species, breed, weight, birthdate, diet notes and a vet-diet flag — attached to each subscription. One household, multiple pets.
Portion & cadence engine
From a product's feeding rate and the pet's weight, Plooka computes the right quantity and delivery timing so the box arrives just before they run out.
Reorder prediction
See exactly when each subscriber will run low — and let them ship sooner, skip, or snooze before it's a problem.
Self-service portal
Subscribers pause, resume, skip, swap size/flavor, and update pet details themselves — cutting your support tickets.
Smart dunning & emails
Recover failed payments automatically with branded, on-time transactional emails.
Merchant dashboard
MRR, active subscribers, churn, and predicted reorders — at a glance.
Made for your kind of pet brand
If you ship it on a schedule, Plooka fits.
Pet food
Kibble, fresh, raw — sized to each pet's weight and timed to never run out.
Treats & chews
Repeat favorites on auto-ship, with easy flavor swaps in the portal.
Supplements
Daily routines that depend on never missing a refill — exactly Plooka's strength.
Supplies
Litter, grooming, consumables — recurring revenue without the percentage tax.
How it works
Live in minutes, on Shopify's native subscriptions.
Turn products into subscriptions
Create an auto-ship selling plan with delivery cadences and subscriber discounts — in a couple of clicks.
Add pets & feeding rates
Capture pet profiles and a product's feeding rate. Plooka predicts when each subscriber runs low.
Retain on autopilot
Self-service, running-low nudges and dunning keep boxes shipping — and churn down.
Why pet brands switch
Less leakage, less churn, less support — and your margin stays yours.
Predictable costs
A flat fee that doesn't rise when you grow. No percentage of sales, no per-order fees.
Lower churn
Right-sized portions, timely reorders and a soft "skip/pause" instead of cancel keep subscribers longer.
Fewer support tickets
Customers manage their own subscriptions and pets — your inbox stays quiet.
Stop paying a tax on growth
Percentage-fee apps charge more as you sell more. Plooka doesn't.
| Plooka | Percentage-fee apps | |
|---|---|---|
| Pricing model | Flat monthly fee | % of every order |
| As your revenue grows | Stays predictable | Your bill keeps rising |
| Per-order fees | None | Often yes |
| Pet-native features | Per-pet · portions · predictions | Generic |
| Your subscription revenue | 100% yours | They take a cut |
Flat pricing. No cut of your sales.
Simple monthly tiers by active subscribers — never a percentage of GMV, never a per-order fee.
Free
Up to 25 active subscriptions
Growth
Up to 200 active subscriptions
Pro
Up to 1,000 active subscriptions
Scale
Unlimited active subscriptions
Start free, upgrade only when you grow. Cancel anytime.
Get early access
Plooka is launching on the Shopify App Store. Join as a founding merchant and use it free while we launch — in exchange for your feedback.
Request early accessQuestions, answered
Do you really not take a percentage of my sales?
Correct. Plooka is a flat monthly fee based on your active subscriber count — never a percentage of GMV and no per-order fees. Your subscription revenue is yours.
Is it built on Shopify's native subscriptions?
Yes. Plooka uses Shopify's native Selling Plans and Subscription Contracts, so your data stays portable and Shopify-native.
What makes it "pet-native"?
Per-pet profiles (weight, breed, diet), a portion engine that sizes orders to each pet, and reorder predictions that tell you when a subscriber will run low.
Can my customers manage their own subscriptions?
Yes — a self-service portal lets them pause, resume, skip, change dates, swap size/flavor and update pet details, reducing your support load.
Is there a free plan?
Yes — free up to 25 active subscriptions, so small brands can grow with us.
How do you handle payments?
Shopify processes all payments through its native billing — Plooka never touches card data. Failed payments trigger automatic dunning emails.
Is my (and my customers') data safe?
Yes. Every webhook is HMAC-verified, the customer portal is signature-verified, and we honor Shopify's GDPR data-request and deletion webhooks. We don't log personal data. See our privacy policy.
What does it cost as I scale?
The same flat tier — your bill doesn't rise with revenue. See the cost breakdown.